Football's Biggest Day Means Big Business for Buffalo Wild Wings
Restaurants prepare for one of the biggest wing days of the year
MINNEAPOLIS--(BUSINESS WIRE)--
As one of the biggest days in sports nears, it's not just the coaches
and players who are readying themselves for the big day. The final
football matchup of the season means big business for Buffalo Wild
Wings®, who proved last year that the field isn't the only place records
are broken. In fact, the sports grill and bar sold more than 6 million
wings on Feb. 6 last year — and expects that this year, football fans
could help break that record.
"Professional football came back from the lockout stronger than ever,"
said Sally Smith, CEO of Buffalo Wild Wings. "We've seen that same
passion in our restaurants throughout the season and as we approach
football's finale, we expect it to be another big game day for us as
well."
Last year, the company saw a 113 percent sales increase over a typical
non-football Sunday. This season, the restaurants are gearing up for the
big game with extra staffing and plenty of fresh wings. Buffalo Wild
Wings locations already have begun taking orders and/or reservations for
the Feb. 5 game.
"Sports bring people together and we love to be that game-day
destination for sports fans," said Smith. "Like our marketing campaign —
‘Fandemonium' — suggests, our mouth-watering wings combined with the
incredible game-day energy in our restaurants make Buffalo Wild Wings
the place football fans want to celebrate with their friends."
Not only are in-store sales strong that day, but takeout sales also ramp
up for the championship game. Last year, takeout made up 47 percent of
sales. The company expects those numbers to continue to be high, with a
takeout special of wings plus two sides or sharables, and peel-and-stick
eye blacks for a fun, game-day party favor.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in
Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild
Wings Grill & Bar® restaurants featuring a variety of boldly flavored,
made-to-order menu items including its namesake Buffalo, New York-style
chicken wings. The Buffalo Wild Wings' menu specializes in 18
mouth-watering signature sauces and seasonings with flavor sensations
ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a welcoming
neighborhood atmosphere that includes an extensive multi-media system
for watching their favorite sporting events. Buffalo Wild Wings is the
recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from
across the country. There are currently more than 820 Buffalo Wild Wings
locations across 47 states in the United States, as well as in Canada.
To stay up-to-date on all the latest events and offers for sports fans
and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on
Twitter and visit www.BuffaloWildWings.com.
For Buffalo Wild Wings, Inc.
Angie Andresen, 612-573-3161
angie.andresen@fleishman.com
Source: Buffalo Wild Wings, Inc.
News Provided by Acquire Media
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