Multi-Channel Campaign Illustrates Different Ways B-Dubs® Goes
Above and Beyond to Help Make Games More Exciting for Fans
Buffalo Wild Wings, Inc. (NASDAQ: BWLD) today unveiled its NCAA March
Madness campaign that aims to reinforce the lengths the
"Wings.Beer.Sports®" brand will go to make tournament games more
exciting for its fans. As the "Official Hangout for NCAA March Madness,"
Buffalo Wild Wings will extend the campaign across television, social
media, digital channels, in-restaurant activations and on-site Final
"For years, fans have pointed a finger at Buffalo Wild Wings on social
media when an unexplained event happens, a game goes into overtime or
they want us to intervene in the outcome," said Bob Ruhland, vice
president of marketing for Buffalo Wild Wings. "This year, we wanted to
continue to extend this popular idea that Buffalo Wild Wings can make
games more exciting and if our fans want something to happen - from
rallying their team from a deficit to leveling the playing field - we
would find a way to make that a reality."
"We Do It For You" Advertising
Buffalo Wild Wings
will introduce a series of new television commercials throughout the
tournament that playfully deliver on the notion that B-Dubs has a unique
ability to make games more exciting for fans everywhere.
7," two guests are surprised when their request to remove a player
from a game is made possible instantly by a Buffalo Wild Wings server.
"Rally Beard" shows that when your team is in dire need of a comeback,
Buffalo Wild Wings staff will do whatever is needed even if that means
magically growing a rally beard. The spots will run on CBS, CBS Sports
Network, TruTV, TNT and TBS.
Additionally, when a game goes into overtime during March Madness,
B-Dubs will immediately air a spot called "Overtime Time" that
encourages fans to enjoy the five extra minutes of free basketball and
not question who or what might have caused it.
Putting the Power in our Fans Hands
Wings will offer fans unique content and opportunities to join the
conversation across its social media channels including Facebook,
Tools of Distraction: For Facebook and Twitter, B-Dubs will
share videos and GIFs that fans can use to try to distract opponents
on their own. "Tools of Distraction" include a "Rally Beard," a "Free
Throw Gong," B-Dubs' version of thunder sticks ("Thunder Wings"), an
inflatable, dancing "Tube Fan," and a group of bouncing, Blazin' Bill
cutout heads (Gazin' Bills).
Instagram Stories: Buffalo Wild Wings is creating Instagram
Stories that offer fans a playbook tutorial for using B-Dubs menu
items to help affect games just by tapping through each step of the
Hashtag: Building off the success of the recent "What the
Favre?!" campaign, Buffalo Wild Wings will encourage fans to interact
with the brand using the #HitTheButton hashtag. Throughout the
tournament, some of B-Dubs' fans best tweets that include the campaign
hashtag will be scrolled in real-time on the company's website (www.buffalowildwings.com/basketball).
Extending the Campaign in Restaurants & at the Final Four
Wild Wings will also bring the fun and excitement of its new marketing
campaign to fans watching and enjoying the tournament in 1,200
restaurants across the country as well as to fans attending the Final
Throughout the tournament and at any Buffalo Wild Wings restaurant, fans
can access a March Madness-themed Snapchat filter that allows them to
put a spotlight on game-changing moments and join the #HitTheButton
conversation. Fans looking to help boost their team from a deficit can
also obtain a free, "real-life" Rally Beard in all restaurants beginning
with the Sweet Sixteen.
At the Buffalo Wild Wings Sports Lounge within Final Four Fan Fest, fans
can digitally display their own rally beard through facial mapping
technology. At the Rally Beard Photo Op station, fans can choose the
color of their favorite Final Four team and share a photo instantly on
social media. The Sports Lounge will also feature multiple flat-screen
TVs airing tournament coverage, a Blazin' Challenge® wing eating
contest, Pop-a-Shot free-throw games, appearances by Steve Lavin and
Seth Greenberg and other activities.
About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded
in 1982 and headquartered in Minneapolis, is a growing owner, operator
and franchisor of Buffalo Wild Wings® restaurants featuring a variety of
boldly-flavored, made-to-order menu items including its namesake
Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu
specializes in 21 mouth-watering signature sauces and seasonings with
flavor sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a
welcoming neighborhood atmosphere that includes an extensive multi-media
system for watching their favorite sporting events. Buffalo Wild Wings
is the recipient of hundreds of "Best Wings" and "Best Sports Bar"
awards from across the country. There are currently more than 1,200
Buffalo Wild Wings locations across the world.
To stay up-to-date on all the latest events and offers for sports fans
and wing lovers, follow Buffalo Wild Wings on Facebook,
and visit www.BuffaloWildWings.com.
About the NCAA
The NCAA is a diverse association of more
than 1,100 member colleges and universities that prioritize academics,
well-being and fairness to create greater opportunities for nearly half
a million student-athletes each year. The NCAA provides a pathway to
higher education and beyond for student-athletes pursuing academic goals
and competing in NCAA sports. More than 54,000 student-athletes
experience the pinnacle of intercollegiate athletics by competing in
NCAA championships each year.
NCAA, Final Four, March Madness, NCAA Sweet 16, Selection Sunday, and
The Big Dance are trademarks of the National Collegiate Athletic
View source version on businesswire.com: http://www.businesswire.com/news/home/20170315006096/en/
Buffalo Wild Wings, Inc.
Erika Frederick, 952-540-2043
Source: Buffalo Wild Wings, Inc.
News Provided by Acquire Media